Security Selection

Fisher Investments' Security Selection Process Involves:


Identifying Macro Drivers

Economic, political and sentiment drivers shape portfolio themes and weights.

Prospect List Definition

Basic quantitative screening process to help minimise risk and narrow the prospect list. Fisher Investments' Research Analysts screen any securities with insufficient liquidity or solvency. Securities are further screened based on Fisher Investments' macro views including valuation and/or style. Lastly, an outlier analysis is conducted to identify any stocks with categorisation, pricing, business activities and/or other characteristics outside of the peer group to ensure selected securities best leverage higher level themes.

Security Selection

Prospect list is further narrowed based upon fundamental research. Fundamental analysis includes:

Strategic Attribute Identification

Seek firms with underappreciated competitive or comparative advantages relative to peers.

Strategic Attribute Preferences

Identify attributes that best leverage portfolio themes.

Attribute Execution Analysis

Evaluates if the firm’s management has a cohesive executable plan for exploiting its strategic attribute(s).

Relative Valuation Analysis

Examines current valuations relative to peers, historic valuations, and the market.

Operational Risk Assessment

Operational red flag assessment to identify potential risks unrelated to valuations or day-to-day management.

Stock Selection Process

Investing in stock markets involves the risk of loss and there is no guarantee that all or any capital invested will be repaid. Past performance neither guarantees nor reliably indicates future performance.


About Fisher Investments Europe

Fisher Investments Europe was established in London, England in 2000. Fisher Investments Europe offers the portfolio management services of its parent company, Fisher Investments, an independent money management firm in the US founded in 1979 by investment guru Ken Fisher. Today, Fisher Investments and its affiliates oversee more than £80 billion* in assets for over 50,000 private clients and 175 institutional clients globally.* Founder Ken Fisher’s “Portfolio Strategy” column for Forbes ran from 1984 through 2016, making him the longest continually running columnist in the magazine’s 90+ year history. He has also authored several New York Times bestsellers on finance and investing. (*As of 30/09/2018. Includes assets under management of Fisher Investments, its subsidiaries and affiliates.)


Fisher Investments Europe Limited (FIE), authorised and regulated by the Financial Conduct Authority (FCA), is wholly owned by Fisher Asset Management, LLC, trading as Fisher Investments (FI). FIE delegates portfolio management to its parent company, FI. Unless otherwise specified, references to investment professionals, operations personnel, and middle and back office personnel are references to FI employees.