Investment Strategies

Fisher Investments' philosophy is based on a fundamental belief in capitalism and subsequently how free capital markets function. Fisher Investments start with the simple notion that supply and demand of securities are the sole determinants of securities pricing. Correspondingly, Fisher Investments believes capital markets are highly effective discounters of all widely known information. Therefore, to add value through active management, one must identify information not widely known or interpret widely known information differently and correctly from other market participants. Fisher Investments applies proprietary capital markets technology to seek out and process opportunities to exploit such information. Fisher Investments capital markets technology is developed through the study of finance theory, history and empiricism.

Fisher Investments manages a variety of global, global ex-US and US equity strategies for institutional investors. These strategies leverage both its top-down macroeconomic research as well as its fundamental stock selection process.

Global Strategies

Fisher Investments' global strategies seek to exploit the structure of global markets and capitalise on country, sector and industry cycles as they come in and out of favour.

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Global ex-US Strategies

Fisher Investments' global ex-US strategies seek to exploit the structure of global markets and capitalise on country, sector and industry cycles as they come in and out of favour.

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US Equity Strategies

Fisher Investments' US equity strategies utilise both top-down and combined investment processes to attempt to capitalise on style and sector cycles as they come in and out of favour, and to discover securities most likely to generate the highest expected returns.

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Investing in stock markets involves the risk of loss and there is no guarantee that all or any capital invested will be repaid. Past performance neither guarantees nor reliably indicates future performance.

About Fisher Investments Europe

Fisher Investments Europe was established in London, England in 2000. Fisher Investments Europe offers the portfolio management services of its parent company, Fisher Investments, an independent money management firm in the US founded in 1979 by investment guru Ken Fisher. Today, Fisher Investments and its affiliates oversee more than £116 billion* in assets for over 68,000 private clients and 150 institutional clients globally.* Founder Ken Fisher’s “Portfolio Strategy” column for Forbes ran from 1984 through 2016, making him the longest continually running columnist in the magazine’s 90+ year history. He has also authored several New York Times bestsellers on finance and investing. (*As of 31/12/2020)

Fisher Investments Europe Limited (FIE), authorised and regulated by the Financial Conduct Authority (FCA), is wholly owned by Fisher Asset Management, LLC, trading as Fisher Investments (FI). FIE delegates portfolio management to its parent company, FI. Unless otherwise specified, references to investment professionals, operations personnel, and middle and back office personnel are references to FI employees.